Pay per click (PPC) ad campaigns can be extremely effective at reaching potential patients. Did you know that 1 in 3 Americans search online for health information, and that 81% of people click on a sponsored link when searching for health information?* Potential patients are out there looking for you, so how can you bring them to your practice using digital advertising?
With PPC advertising, you only pay when someone clicks on your ad. Ads through Google AdWords or Facebook can target patients geographically and in the case of Facebook, even by interests. This is not only targeted advertising, but is also more economical than traditional advertising, as the people that see your ad will be near your practice or the location of your choice. You can fine tune your search criteria further with Facebook by filtering by demographics and interests.
When creating ads, it’s important to also create a landing page, so the user doesn’t just land on your homepage and have to figure out where to find what they are looking for. Your landing page should be clear and useful to visitors and also related to the keyword (condition or procedure) that they are searching for. The following factors can play a role in determining your landing page experience status.
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Images – Use an image that grabs attention and highlights someone that your target audience can relate to.
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Copy - Keep your landing page copy short and use bullet points whenever appropriate. It makes it easier for those skimming your page and draws attention to important text.
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Call to Action (CTA) – A call-to-action button is what you want the visitor to do next. Collecting their information is how you generate a new lead.
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Lead form - Include a simple, pre-populated form - the less information you require, the more likely that a visitor will request information.
Conversions are actions taken by the visitor and are a great way to measure if your ad is working. You can keep track of your conversions with a free tool called Conversion Tracking. This will provide you with some important metrics, including number of conversions, cost per conversion, and conversion rate, as well as keyword conversion data and data on landing pages.
Patients are searching the internet for health info, so make sure your practice can be found and make it an easy experience for potential patients. Your Practice Online is a certified Google Ad Partner. Contact us to take your digital marketing to the next level. Learn more at https://www.yourpracticeonline.net/pay-per-click.html or call us today at (877) 388-8569 to get started.
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